Linea Mare Blu Srl, was founded in the 70's on the Adriactic Coast, as a third party producer of handmade swimwear for clients in the province of Rimini.
With time, and acquired knowledge, the owners decide to take yet another step forward, creating their own exclusive line, aiming to serve the Rimini area.
The 90's marked a new collaboration with Claudio Angeli, whom, having worked for the largest distributors in the business, between Romagna and the Veneto, provided him an extensive expertise in this field.
After some years, the original owners decide to pass the torch to their best-performing agent, to head up the brand. This is how, together with strong economic commitment, Claudio Angeli went from salesmen to entrepreneur.
Driving Linea Mare Blu, Claudio expands not only the territory of the brand, but the also the sales profit.
Just before graduating in Economy from the University of Bologna, Matteo, Claudio's son, begins working for the company. From the start, the young man dives into all aspects of production, from cutting to packaging, soon becoming a salesmen serving the Rimini and Pesaro zones.
Upon completing school, Matteo begins managing full time operations of Linea Mare Blu, before becoming CEO in 2008.
In time, Linea Mare Blu evolves in every aspect of its structure; from its roots as a small, local brand, to becoming a large, well-known company, with clients spanning the Italian market.
In 2006 Linea Mare Blu launches "Blu Passion", dedicated to a more youthful line of products.
In the meantime, partners Claudio and Matteo decide to give more visibility to their brand, opening their own retail chain, today, having a total of 5 stores.
In 2014 Linea Mare Blu launches in the US as Mix Match Beachwear bringing italian taste and design to the US.